Parative Glossary

A selection of hundreds of useful terms, definitions, and calculations for revenue leaders and teams.

B

Bessemer Efficiency Score

Bottoms Up Sales Model

Brand Awareness

Business Intelligence

D

DAU Growth Rate

Daily Active Accounts

Daily Active Users

Decreased Churn

Deviation from Target Churn Rate

Director of Customer Success

Director of Sales

E

Email Unsubscribe Rate

Email Unsubscribes

Expansion Revenue

F

Forecasted Number of Customers

G

H

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I

Ideal Customer Profile

J K

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L

Land and Expand

Lead Conversion Rate

Lifetime Value to Cost of Acquisition Ratio

Lost Account Contract Value

M

MRR Growth Rate

Marketing Led Growth

Monthly Recurring Revenue

N

Natural Rate of Growth

Net Annual Recurring Revenue Added

Net MRR Churn Rate

Net Promoter Score

Net Revenue Retention

New Account Contract Value

O

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P Q

Product Led Growth

Product Led Sales

Product Qualified Account

Product Qualified Lead

Propensity to Renew

R

Reactivation MRR

Recurring Revenue

Return on Incremental Invested Capital

Revenue Operations Manager

Revenue Retention

Revenue per Employee

S

SaaS Magic Number

SaaS Quick Ratio

Sales Automation

Sales Cycle Length

Sales Development Representative

Sales Led Growth

Sales Operations Manager

Sales Opportunity

Service Level Agreement

Serviceable Addressable Market

Sessions per User

Solution Selling

Subscriber Growth Rate

T

Tops Down Sales Model

Total Addressable Market

Trial Conversion Rate

U V W

Usage Based Pricing

User Engagement

User Onboarding

Vice President of Customer Success

Vice President of Sales

Viral Coefficient

Website Bounce Rate

Weekly Active Accounts

Win Back Campaign

X Y Z #

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